THE PRESS RUN
Follow the podcast Immersive Business 02 in your app:
Follow the podcast Immersive Business 05 in your app:
THE PRESS RUN Book 1
4 parts · 15 h 56 min
St. Louis and New York, 1847 to 1911. A half-blind Hungarian immigrant who arrived in America as a bought substitute for the Union Army takes a failing New York daily off Jay Gould in 1883 and turns it into the largest-selling newspaper on earth.
THE PRESS RUN Book 2
4 parts · 17 h 14 min
San Francisco and New York, 1863 to 1951. The only son of a Nevada silver fortune asks his father for a failing newspaper, gets it, and spends sixty years discovering what a newspaper can be made to do. He buys circulation, buys staff, buys rivals, buys a war's worth of coverage and very nearly a presidency.
THE PRESS RUN Book 3
4 parts · 15 h 33 min
Washington, 1933 to 1979. A financier buys a bankrupt newspaper at a sidewalk auction for $825,000 and hands it, in time, to his son-in-law. In 1963 the son-in-law shoots himself, and the owner's daughter — forty-six, and not paid for a day's work since the war — is left holding a company nobody expects her to run.
THE PRESS RUN Book 4
4 parts · 14 h 26 min
New York and London, 1909 to 2008. Condé Montrose Nast buys a small society weekly and proves that a magazine sold to fewer people can be worth more than one sold to everybody.
THE PRESS RUN Book 5
4 parts · 13 h 8 min
America, 1937 to 2000. Three men who drew or wrote for publishers discover that the valuable thing is not the printed page but the character standing on it. Theodor Geisel is handed a list of words a six-year-old can read and builds a publishing house out of it.
THE PRESS RUN Book 6
4 parts · 14 h 57 min
Boston, London and Philadelphia, 1706 to 1790. A soap boiler's tenth son is bound apprentice to his brother's press at twelve, breaks the indenture at seventeen, and by forty-two has made enough from a print shop to stop working in it. Benjamin Franklin's money does not come from journalism.