THE SHADE RANGE
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THE SHADE RANGE Book 1
4 parts · 12 h 58 min
New York, Chicago, Los Angeles and Tokyo, 1886 to 1998. A pharmacy salesman gives away perfume to get a book read, and discovers that the free thing sells the paid thing.
THE SHADE RANGE Book 2
4 parts · 15 h 54 min
Los Angeles, Brooklyn, Detroit, Lagos and Warri, 1965 to 2026. For most of a century the American cosmetics counter carried a foundation range that stopped before it reached most of the world's skin, and the industry treated the stop as a fact about demand. Four founders treated it as a fact about supply.
THE SHADE RANGE Book 3
4 parts · 14 h 18 min
The United States, Japan and Europe, 1938 to 2023. A dermatologist patents a two-step peel. A harpist decides sunscreen belongs in schools. A Texas mother of four names six ingredients she will not use and builds a company on the list.
THE SHADE RANGE Book 4
4 parts · 14 h 51 min
Los Angeles, New York, Dallas and Beirut, 1960 to 2022. A second beauty industry grew up beside the department store counter, and almost nobody outside it could buy from it.
THE SHADE RANGE Book 5
4 parts · 14 h 50 min
London, Poole, New York and Tokyo, 1952 to 2024.
THE SHADE RANGE Book 6
4 parts · 17 h 10 min
New York, Washington, Los Angeles and London, 1996 to 2026. A cosmetic costs a few dollars to make and is sold on a promise, and the promise used to be delivered by a woman behind a department store counter. Then the counter stopped working.