WHO OWNS THE ATTENTION
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WHO OWNS THE ATTENTION Book 1
4 parts · 15 h 41 min
St. Louis, New York and Washington, 1878 to 1991. A Hungarian immigrant buys a bankrupt evening paper at a sheriff's auction and discovers that a newspaper is two products sold at once: news to a crowd, and that crowd to an advertiser. A mining heir with an unlimited allowance buys the same machine and runs it faster.
WHO OWNS THE ATTENTION Book 2
4 parts · 13 h 30 min
Albany, Atlanta, Denver and suburban Maryland, 1954 to 1999. Four men find the same gap and walk through it from different sides. Tom Murphy buys weak television stations and runs them so cheaply that they throw off cash nobody else is generating.
WHO OWNS THE ATTENTION Book 3
4 parts · 17 h 37 min
Haverhill, Culver City, Hollywood and Burbank, 1904 to 1995. A scrap-metal dealer's son buys a condemned burlesque house in a Massachusetts shoe town and ends up running the studio with more stars than there are in heaven, holding every one of them on a seven-year paper he can extend at will.
WHO OWNS THE ATTENTION Book 4
4 parts · 13 h 51 min
New York and London, 1967 to 2009. Four people discover, separately and by different routes, that the durable asset in media is not the audience and not the content but the name on the thing — and that a name can be rented by the month. Michael Bloomberg leases a box that sits on a trading desk and is never sold.
WHO OWNS THE ATTENTION Book 5
4 parts · 16 h 13 min
Washington, Chicago and Los Angeles, 1971 to 2017. Four Americans decline the salary and take the ownership position instead. Cathy Hughes buys a failing AM station in Washington and sleeps in it. Robert Johnson borrows against a lobbyist's Rolodex to put two hours a week on a satellite transponder nobody else wanted.
WHO OWNS THE ATTENTION Book 6
4 parts · 13 h 49 min
The United States, 2005 to 2025. A video site built for home movies is bought by a search company that knows how to sell an advertisement, and within two decades a young man in North Carolina is spending millions on a single upload.