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Cover of WHO OWNS THE ATTENTION Book 4

WHO OWNS THE ATTENTION Book 4

By Georgiana Pellatt · 4 parts · 13 h 51 min · English

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New York and London, 1967 to 2009. Four people discover, separately and by different routes, that the durable asset in media is not the audience and not the content but the name on the thing — and that a name can be rented by the month. Michael Bloomberg leases a box that sits on a trading desk and is never sold. Jann Wenner, Anna Wintour and Felix Dennis each take possession of a printed title and learn what it is worth to the people who want to reach the people who read it. One of these businesses charges the reader everything and the advertiser nothing. Three charge the reader almost nothing and the advertiser everything. All four are the same trade, and by 2009 only one of them still works. Covers Michael Bloomberg, Jann Wenner, Anna Wintour, Felix Dennis, Bloomberg LP, Rolling Stone, Vogue, and Maxim.

Listen

  1. Part 01

    3:38:25

  2. Part 02

    3:18:08

  3. Part 03

    3:32:04

  4. Part 04

    3:22:22

Books in this series

  1. WHO OWNS THE ATTENTION Book 1

    4 parts · 15 h 41 min

  2. WHO OWNS THE ATTENTION Book 2

    4 parts · 13 h 30 min

  3. WHO OWNS THE ATTENTION Book 3

    4 parts · 17 h 37 min

  4. WHO OWNS THE ATTENTION Book 4

    4 parts · 13 h 51 min

  5. WHO OWNS THE ATTENTION Book 5

    4 parts · 16 h 13 min

  6. WHO OWNS THE ATTENTION Book 6

    4 parts · 13 h 49 min