NOBODY ASKED FOR IT
Follow the podcast Immersive Business 01 in your app:
Follow the podcast Immersive Business 03 in your app:
NOBODY ASKED FOR IT Book 1
4 parts · 13 h 51 min
California and New South Wales, 1978 to 1995. Brian Smith, a newly qualified Australian accountant with a surfboard and no plan, lands in Los Angeles looking for a product to take home, and finds instead a thing every Australian already owns and no American has ever seen.
NOBODY ASKED FOR IT Book 2
4 parts · 17 h 13 min
Bethesda, Minneapolis, Irvine and Dallas, 1998 to 2026. An American supermarket is a filing system with a cash register attached, and everything in it has already been told where it belongs. Seth Goldman brewed a tea too weak to be a soft drink and too sweet to be nothing.
NOBODY ASKED FOR IT Book 3
4 parts · 16 h 19 min
New York and the American coasts, 1987 to 2021. Elizabeth Cutler and Julie Rice meet at a lunch in 2005, introduced by an indoor cycling instructor with a following, and open a studio in the rear lobby of a West Seventy-second Street building the next spring.
NOBODY ASKED FOR IT Book 4
4 parts · 13 h 20 min
Oahu, Bend, Los Angeles and the Austrian Alps, 2007 to 2026. Travis Rosbach walks into a sporting goods store during a chemical panic and finds the water bottle shelf stripped bare, and decides to build the thing that is missing.
NOBODY ASKED FOR IT Book 5
4 parts · 15 h 7 min
San Antonio and New York, 1920 to 2026. For a century Americans bought sunscreen the way they bought insect repellent: for one day, at one place, in a bottle that smelled of coconut and left a white film.
NOBODY ASKED FOR IT Book 6
4 parts · 12 h 33 min
Lexington, Burlington and East Hollywood, 1966 to 2025. A Swedish foam nobody could name, a mail-order catalog for a word most shoppers had not yet learned, and a fryer in a parking lot with nine hundred dollars behind it.