Contact
Cover of NOBODY ASKED FOR IT Book 1

NOBODY ASKED FOR IT Book 1

By Lorna Fitzhardinge · 4 parts · 13 h 51 min · English

Complete and free

Follow the podcast Immersive Business 03 in your app:

Read it:

California and New South Wales, 1978 to 1995. Brian Smith, a newly qualified Australian accountant with a surfboard and no plan, lands in Los Angeles looking for a product to take home, and finds instead a thing every Australian already owns and no American has ever seen. Sheepskin boots are not a brand at home; they are a generic object with a generic name. For seventeen years he tries to make Americans want them, and for most of those years the answer is no: twenty-eight pairs the first season, a van in a Malibu parking lot, equity handed over every fall to whoever would fund the next order. The boots become a category. He does not own it at the end. Covers Brian Smith and Ugg Holdings, Inc.

Listen

  1. Part 01

    3:51:36

  2. Part 02

    3:24:39

  3. Part 03

    3:14:38

  4. Part 04

    3:20:12

Books in this series

  1. NOBODY ASKED FOR IT Book 1

    4 parts · 13 h 51 min

  2. NOBODY ASKED FOR IT Book 2

    4 parts · 17 h 13 min

  3. NOBODY ASKED FOR IT Book 3

    4 parts · 16 h 19 min

  4. NOBODY ASKED FOR IT Book 4

    4 parts · 13 h 20 min

  5. NOBODY ASKED FOR IT Book 5

    4 parts · 15 h 7 min

  6. NOBODY ASKED FOR IT Book 6

    4 parts · 12 h 33 min