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Cover of THE MAN IN BETWEEN Book 5

THE MAN IN BETWEEN Book 5

By Gideon Trewin · 4 parts · 14 h 9 min · English

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Philadelphia, New York and Eisfeld, 2008 to 2021. Four business-school students who cannot afford a pair of glasses discover that the frames on every wall in America pass through one Italian company, and sell their own for ninety-five dollars out of an apartment. Two years later one of them does it again with razors, and buys a hundred-and-twenty-year-old German factory to do it. What the two companies actually built was not a shorter chain but a story — a founding, a villain, a price comparison and a giveaway — and for a decade every venture-funded brand that came after told a version of it. This volume follows the template from its assembly to the day the story stopped covering the arithmetic underneath it. Covers Jeff Raider, Andy Katz-Mayfield, Gilboa, Blumenthal, Warby Parker, and Harry's.

Listen

  1. Part 01

    4:02:11

  2. Part 02

    3:27:13

  3. Part 03

    3:29:49

  4. Part 04

    3:10:13

Books in this series

  1. THE MAN IN BETWEEN Book 1

    4 parts · 13 h 40 min

  2. THE MAN IN BETWEEN Book 2

    4 parts · 13 h 37 min

  3. THE MAN IN BETWEEN Book 3

    4 parts · 14 h 44 min

  4. THE MAN IN BETWEEN Book 4

    4 parts · 15 h 39 min

  5. THE MAN IN BETWEEN Book 5

    4 parts · 14 h 9 min

  6. THE MAN IN BETWEEN Book 6

    4 parts · 14 h 1 min