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Cover of THE TWO-SIDED PROBLEM

THE TWO-SIDED PROBLEM

6 books · By Elspeth Carrick · Complete and free

Follow the podcast Immersive Business 07 in your app:

  1. THE TWO-SIDED PROBLEM Book 1

    4 parts · 14 h 3 min

    Brooklyn, San Francisco, Boston and Silicon Valley, 2004 to 2017. Four businesses are started on the same impossible arithmetic: a marketplace is worthless to a buyer until sellers are on it and worthless to a seller until buyers are. Rob Kalin builds Etsy for people who make things by hand.

  2. THE TWO-SIDED PROBLEM Book 2

    4 parts · 13 h 36 min

    Seattle, Needham and New York, 1994 to 2021.

  3. THE TWO-SIDED PROBLEM Book 3

    4 parts · 15 h 24 min

    Atlanta, New York and San Francisco, 1984 to 2026. Four software companies give their product away and then have to decide what happens next. Ben Chestnut and Dan Kurzius run Mailchimp as a paid side project for eight years before making it free in 2009 and watching the user count multiply.

  4. THE TWO-SIDED PROBLEM Book 4

    4 parts · 15 h 26 min

    New Jersey, Fremont, Oakland and New York, 1999 to 2024. Marc Lore builds Diapers.com into a company that moves heavy, cheap, bulky goods faster than anyone believed possible, and Amazon answers by selling diapers below cost until he agrees to be bought. Then he does it again with Jet.com, and sells again.

  5. THE TWO-SIDED PROBLEM Book 5

    4 parts · 12 h 5 min

    Silicon Valley and Los Angeles, 1989 to 2022. David Baszucki builds a physics teaching program, sells it, and notices that the students keep using the simulator to build things nobody assigned.

  6. THE TWO-SIDED PROBLEM Book 6

    4 parts · 14 h 25 min

    America, 2007 to 2024. Four businesses are built on the same wager: that a product worth nothing to its first user becomes worth everything once enough strangers have joined. Justin McLeod builds a dating app, destroys it, and builds it again on the opposite principle.