THE YEARS BEFORE ANYONE NOTICED Book 4
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Queens, Alba, Smaland and Ginza, 1908 to 2007. Four people stay put for decades. Estee Lauder sells face cream from a beauty shop and then from one department store counter for twenty-four years before a perfume makes her name. Michele Ferrero inherits a bankrupt-adjacent pastry business in a Piedmont market town and never leaves it. Ingvar Kamprad registers a mail-order firm at seventeen in a Swedish farmhouse and sells furniture out of the same parish for two decades. Jiro Ono stands behind a ten-seat counter in a Tokyo basement from 1965 and is discovered by a French tire company in 2007. This is an account of what standing still actually costs, and of who paid for it. Covers Estee Lauder, Michele Ferrero, Ingvar Kamprad, Jiro Ono, Estee Lauder, Ferrero, and IKEA.
Listen
Part 01
3:22:22
Part 02
3:22:16
Part 03
3:27:41
Part 04
4:19:35
Books in this series
- THE YEARS BEFORE ANYONE NOTICED Book 1
4 parts · 13 h 50 min
- THE YEARS BEFORE ANYONE NOTICED Book 2
4 parts · 16 h 4 min
- THE YEARS BEFORE ANYONE NOTICED Book 3
4 parts · 16 h 44 min
- THE YEARS BEFORE ANYONE NOTICED Book 4
4 parts · 14 h 32 min
- THE YEARS BEFORE ANYONE NOTICED Book 5
4 parts · 14 h 39 min
- THE YEARS BEFORE ANYONE NOTICED Book 6
4 parts · 14 h 54 min