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Cover of FIVE PERCENT A YEAR Book 1

FIVE PERCENT A YEAR Book 1

By Marta Holloway · 4 parts · 14 h 18 min · English

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Newark, Sauk City and East Haven, 1929 to 2025. Three American businesses that could have grown faster and did not: a nut and dried-fruit shop on Mulberry Street, a frozen custard stand raised on the lot of an A&W the family had already owned and sold once, and a flower shop bought by a seventeen-year-old with money borrowed from his parents. Each kept the same rule for decades, which is that the next thing is paid for by the last thing. Craig Culver franchised because he had no capital of his own. Tariq Farid franchised and then found out what a franchisor is able to charge. Jeff Braverman refused outside money and spent seven hundred thousand dollars on a word instead. Covers Craig Culver, Tariq Farid, Jeff Braverman, Culver's, and Edible Arrangements.

Listen

  1. Part 01

    3:08:27

  2. Part 02

    3:43:28

  3. Part 03

    3:46:23

  4. Part 04

    3:39:28

Books in this series

  1. FIVE PERCENT A YEAR Book 1

    4 parts · 14 h 18 min

  2. FIVE PERCENT A YEAR Book 2

    4 parts · 13 h 8 min

  3. FIVE PERCENT A YEAR Book 3

    4 parts · 16 h 1 min

  4. FIVE PERCENT A YEAR Book 4

    4 parts · 14 h 43 min

  5. FIVE PERCENT A YEAR Book 5

    4 parts · 13 h 58 min

  6. FIVE PERCENT A YEAR Book 6

    4 parts · 13 h 2 min