FROM THE GROUND UP
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FROM THE GROUND UP Book 1
4 parts · 15 h 15 min
New York, Indiana and the American breakfast aisle, 2006 to 2025. A high school student is diagnosed with type 1 diabetes and with epilepsy, and is put on a ketogenic diet that removes from his mornings the one food he had always eaten.
FROM THE GROUND UP Book 2
4 parts · 15 h 49 min
California and Rwanda, 2011 to 2023. A failed toy-robot company shuts down in January 2014 and four of its people start again from a sentence instead of a machine: move blood ten to fifty miles, ten times faster than a truck, at half the cost, with nothing burned.
FROM THE GROUND UP Book 3
4 parts · 15 h 11 min
Chicago and Connecticut, 2008 to 2026. Peter Rahal wants a protein bar that matches the diet he is already eating, so he writes down the macronutrients first and the ingredients second, and ends up with egg whites, dates and nuts pressed cold in his parents' basement.
FROM THE GROUND UP Book 4
4 parts · 16 h 32 min
Sydney and San Francisco, 2001 to 2026. Two graduates start a software company on a ten-thousand-dollar credit card and set a price no salesman could be paid out of, because they had never worked with one.
FROM THE GROUND UP Book 5
4 parts · 14 h 19 min
Santa Clara and San Francisco, 1993 to 2026. Three engineers who already knew how chips were made sat in a diner and asked what a computer would be if you started over; three people who already knew how publishing paid asked what a writer actually needs.
FROM THE GROUND UP Book 6
4 parts · 13 h 17 min
Cambridge, Washington and New York, 2010 to 2026. Justin McLeod leaves business school with a job offer from McKinsey, turns it down, and spends the next decade insisting on working out the dating business for himself.