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Cover of FROM THE GROUND UP Book 1

FROM THE GROUND UP Book 1

By Thea Ravensworth · 4 parts · 15 h 15 min · English

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New York, Indiana and the American breakfast aisle, 2006 to 2025. A high school student is diagnosed with type 1 diabetes and with epilepsy, and is put on a ketogenic diet that removes from his mornings the one food he had always eaten. A decade later, out of finance and after two software companies that went nowhere, he starts baking cereal in a Manhattan apartment and is told by people who teach cereal manufacturing for a living that what he wants cannot be made on the equipment that exists. He asks them for the physical reason. What follows is a company, a factory in Indiana, a hundred million dollars of retail sales, and a question about how much of that the question itself explains. Covers Krishna Kaliannan and Catalina Snacks Inc.

Listen

  1. Part 01

    3:20:13

  2. Part 02

    4:07:29

  3. Part 03

    4:01:25

  4. Part 04

    3:46:06

Books in this series

  1. FROM THE GROUND UP Book 1

    4 parts · 15 h 15 min

  2. FROM THE GROUND UP Book 2

    4 parts · 15 h 49 min

  3. FROM THE GROUND UP Book 3

    4 parts · 15 h 11 min

  4. FROM THE GROUND UP Book 4

    4 parts · 16 h 32 min

  5. FROM THE GROUND UP Book 5

    4 parts · 14 h 19 min

  6. FROM THE GROUND UP Book 6

    4 parts · 13 h 17 min