Contact
Cover of FROM THE GROUND UP Book 4

FROM THE GROUND UP Book 4

By Thea Ravensworth · 4 parts · 16 h 32 min · English

Complete and free

Follow the podcast Immersive Business 03 in your app:

Read it:

Sydney and San Francisco, 2001 to 2026. Two graduates start a software company on a ten-thousand-dollar credit card and set a price no salesman could be paid out of, because they had never worked with one. A decade later, on the other side of the Pacific, three men who have been putting cell-phone parts into orbit for NASA decide a spacecraft can be a disposable object. Both companies were built by people who did not know what the constraint was supposed to be. One of those ignorances compounded into billions of dollars of recurring revenue. The other produced a filing full of projections that came in at less than half. The book separates them, using the documents both companies were obliged to sign. Covers Mike Cannon-Brookes, Scott Farquhar, Will Marshall, Robbie Schingler, Chris Boshuizen, Atlassian, and Planet Labs.

Listen

  1. Part 01

    3:52:51

  2. Part 02

    4:13:24

  3. Part 03

    4:12:46

  4. Part 04

    4:12:49

Books in this series

  1. FROM THE GROUND UP Book 1

    4 parts · 15 h 15 min

  2. FROM THE GROUND UP Book 2

    4 parts · 15 h 49 min

  3. FROM THE GROUND UP Book 3

    4 parts · 15 h 11 min

  4. FROM THE GROUND UP Book 4

    4 parts · 16 h 32 min

  5. FROM THE GROUND UP Book 5

    4 parts · 14 h 19 min

  6. FROM THE GROUND UP Book 6

    4 parts · 13 h 17 min