THE MARGIN ON MEANING
Follow the podcast Immersive Business 01 in your app:
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THE MARGIN ON MEANING Book 1
4 parts · 15 h 56 min
Paris, 1909 to 1972. Gabrielle Chanel sells hats in a borrowed apartment, Cristobal Balenciaga sews in San Sebastian, and Christian Dior is a boy in Granville who will not inherit the family fertilizer money.
THE MARGIN ON MEANING Book 2
4 parts · 15 h 11 min
Roubaix, Paris and New York, 1949 to 2001. A construction engineer's son with a degree from France's hardest engineering school takes over a bankrupt textile group, for a sum nobody agrees on, because a couture house is buried inside it.
THE MARGIN ON MEANING Book 3
4 parts · 15 h 13 min
London, Geneva, Agordo and Kansas City, 1881 to 2023. Three businesses are built out of small manufactured objects that people buy for what the objects mean.
THE MARGIN ON MEANING Book 4
4 parts · 13 h 5 min
The Bronx, Umbria and London, 1939 to 2020. A tie salesman born Lifshitz decides that what he sells is not neckwear but an America that never quite existed. A farmer's son in Umbria dyes cashmere in colors nobody has used, then builds his own payroll into the product and tells everyone what he pays.
THE MARGIN ON MEANING Book 5
4 parts · 13 h 41 min
Switzerland, Paris, London, Texas and Toronto, 1850 to 2007. Cesar Ritz, the last child of a Valais mountain family, and Auguste Escoffier, a village blacksmith's son, build at the Savoy a way of serving people that can be written down, taught, repeated and finally sold under a name.
THE MARGIN ON MEANING Book 6
4 parts · 15 h 28 min
Six sellers, a century and a half, one problem: a customer who can already buy anything. Joseph Duveen moved European pictures into American houses by manufacturing the information his buyers decided on. Sam Bronfman built a name on a liquid chemically close to its rivals.