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Cover of THE MARGIN ON MEANING Book 3

THE MARGIN ON MEANING Book 3

By Apollonia Casagrande · 4 parts · 15 h 13 min · English

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London, Geneva, Agordo and Kansas City, 1881 to 2023. Three businesses are built out of small manufactured objects that people buy for what the objects mean. Hans Wilsdorf puts a movement small enough to sit on a wrist through an observatory test nobody had asked for, and spends half a century teaching the world that a watch is a certificate. Leonardo Del Vecchio, raised in a Milan orphanage, begins as a subcontractor stamping frame parts in an Alpine valley and ends by owning the factories, the brands, the wholesalers and the stores. Barnett Helzberg Jr. sells engagement rings across the American Midwest and then sells the company itself to Warren Buffett. In each case the price is attached to something other than the object. Covers Hans Wilsdorf, Leonardo Del Vecchio, Barnett Helzberg Jr., Rolex, Luxottica, and Helzberg Diamonds.

Listen

  1. Part 01

    3:22:38

  2. Part 02

    3:55:46

  3. Part 03

    4:01:25

  4. Part 04

    3:53:00

Books in this series

  1. THE MARGIN ON MEANING Book 1

    4 parts · 15 h 56 min

  2. THE MARGIN ON MEANING Book 2

    4 parts · 15 h 11 min

  3. THE MARGIN ON MEANING Book 3

    4 parts · 15 h 13 min

  4. THE MARGIN ON MEANING Book 4

    4 parts · 13 h 5 min

  5. THE MARGIN ON MEANING Book 5

    4 parts · 13 h 41 min

  6. THE MARGIN ON MEANING Book 6

    4 parts · 15 h 28 min