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Cover of THE OLD CONTINENT'S TRADE Book 1

THE OLD CONTINENT'S TRADE Book 1

By Sylvie Aubertin · 4 parts · 15 h 22 min · English

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Clermont-Ferrand, Stockholm, Alba and Solomeo, 1832 to 2015. Four European families build businesses they refuse to let go of: the Michelin brothers turn a failing rubber works into the firm that put air under the automobile, the Wallenbergs turn a Stockholm bank into a holding company that controls Swedish industry without owning much of it, Michele Ferrero turns hazelnut paste into a confectionery business with no outside shareholder at all, and Brunello Cucinelli buys a ruined Umbrian village and makes cashmere in it. Each of them had the option to sell, to list, to dilute. Each engineered a structure that made selling nearly impossible, and this is an account of what those structures cost and what they bought. Covers André Michelin, Édouard Michelin, André Oscar Wallenberg, Michele Ferrero, Brunello Cucinelli, Michelin, Stockholms Enskilda Bank, Investor AB, Ferrero, and Brunello Cucinelli.

Listen

  1. Part 01

    4:05:20

  2. Part 02

    3:44:09

  3. Part 03

    3:51:36

  4. Part 04

    3:41:21

Books in this series

  1. THE OLD CONTINENT'S TRADE Book 1

    4 parts · 15 h 22 min

  2. THE OLD CONTINENT'S TRADE Book 2

    4 parts · 16 h 12 min

  3. THE OLD CONTINENT'S TRADE Book 3

    4 parts · 19 h 0 min

  4. THE OLD CONTINENT'S TRADE Book 4

    4 parts · 15 h 14 min

  5. THE OLD CONTINENT'S TRADE Book 5

    4 parts · 15 h 9 min

  6. THE OLD CONTINENT'S TRADE Book 6

    4 parts · 14 h 20 min