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Cover of THE OLD CONTINENT'S TRADE Book 2

THE OLD CONTINENT'S TRADE Book 2

By Sylvie Aubertin · 4 parts · 16 h 12 min · English

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Paris, 1883 to 2021. A trade built on the hands of individual makers — a milliner at 21 rue Cambon, a Basque tailor who cut his own patterns, a Normandy gallerist who opened a couture house at forty-one with a cotton magnate's money — becomes, within one lifetime, an asset class. Gabrielle Chanel, Cristóbal Balenciaga and Christian Dior each built a house around a pair of hands that would stop. Bernard Arnault, an engineer from Roubaix, understood that the name outlives the hands, and spent forty years buying the names. What he assembled is the largest luxury company in the world and the most contested argument in European business: that the only way to keep a craft alive is to stop it belonging to the person who practices it. Covers Gabrielle Chanel, Cristóbal Balenciaga, Christian Dior, Bernard Arnault, Chanel, Balenciaga, Christian Dior, and LVMH.

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  1. Part 01

    3:45:55

  2. Part 02

    4:18:09

  3. Part 03

    3:32:37

  4. Part 04

    4:35:44

Books in this series

  1. THE OLD CONTINENT'S TRADE Book 1

    4 parts · 15 h 22 min

  2. THE OLD CONTINENT'S TRADE Book 2

    4 parts · 16 h 12 min

  3. THE OLD CONTINENT'S TRADE Book 3

    4 parts · 19 h 0 min

  4. THE OLD CONTINENT'S TRADE Book 4

    4 parts · 15 h 14 min

  5. THE OLD CONTINENT'S TRADE Book 5

    4 parts · 15 h 9 min

  6. THE OLD CONTINENT'S TRADE Book 6

    4 parts · 14 h 20 min