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Cover of THE OLD CONTINENT'S TRADE Book 5

THE OLD CONTINENT'S TRADE Book 5

By Sylvie Aubertin · 4 parts · 15 h 9 min · English

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Geneva, Herzogenaurach, Älmhult, A Coruña and Fuschl am See, 1905 to 2022. Five men on a continent cut into two dozen languages and as many tariff walls each build a business from a single object that needs no translation: a sealed wristwatch, a striped running shoe, a bookcase in a flat carton, a dress on a rail restocked twice a week, a slim can of sweetened caffeine. None invents the object. Each solves the crossing — the customs form, the catalog, the truck, the word that means nothing and therefore means the same everywhere. Four of the five kept the company out of the stock market, by structures built to outlive them, and this is an account of what those crossings and those structures cost. Covers Hans Wilsdorf, Adolf Dassler, Ingvar Kamprad, Amancio Ortega, Dietrich Mateschitz, Rolex, Adidas, IKEA, Zara, and Red Bull.

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  1. Part 01

    3:55:23

  2. Part 02

    3:24:27

  3. Part 03

    4:02:46

  4. Part 04

    3:46:13

Books in this series

  1. THE OLD CONTINENT'S TRADE Book 1

    4 parts · 15 h 22 min

  2. THE OLD CONTINENT'S TRADE Book 2

    4 parts · 16 h 12 min

  3. THE OLD CONTINENT'S TRADE Book 3

    4 parts · 19 h 0 min

  4. THE OLD CONTINENT'S TRADE Book 4

    4 parts · 15 h 14 min

  5. THE OLD CONTINENT'S TRADE Book 5

    4 parts · 15 h 9 min

  6. THE OLD CONTINENT'S TRADE Book 6

    4 parts · 14 h 20 min