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Cover of THE SECOND ACCOUNT Book 1

THE SECOND ACCOUNT Book 1

By Ingeborg Sandvik · 4 parts · 13 h 26 min · English

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The United States, 2006 to 2026. Blake Mycoskie returns from Argentina with a canvas shoe and a rule: for every pair sold, a pair given to a child who has none. Seven years later David Heath and Randy Goldberg apply the same arithmetic to socks, the item homeless shelters request most. In between, a group of development economists takes the rule into rural El Salvador as a randomized trial and measures what free shoes actually do. This is an account of a promise that sold extraordinarily well, of the experiment that tested it, and of what two companies did when the measured effect came back far smaller than the marketing had implied. Covers Blake Mycoskie, David Heath, Randy Goldberg, Bruce Wydick, Elizabeth Katz, Brendan Janet, and TOMS.

Listen

  1. Part 01

    3:33:45

  2. Part 02

    2:55:39

  3. Part 03

    3:32:27

  4. Part 04

    3:23:41

Books in this series

  1. THE SECOND ACCOUNT Book 1

    4 parts · 13 h 26 min

  2. THE SECOND ACCOUNT Book 2

    4 parts · 17 h 11 min

  3. THE SECOND ACCOUNT Book 3

    4 parts · 14 h 34 min

  4. THE SECOND ACCOUNT Book 4

    4 parts · 14 h 26 min

  5. THE SECOND ACCOUNT Book 5

    4 parts · 14 h 27 min

  6. THE SECOND ACCOUNT Book 6

    4 parts · 16 h 15 min