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Cover of THE THING HE ALREADY DID Book 4

THE THING HE ALREADY DID Book 4

By Roslyn Kavanagh · 4 parts · 13 h 53 min · English

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Santa Cruz, Bend and Seattle, 1974 to 2026. Mike Pfotenhauer sews backpacks to order for people who stand in his shop and are measured, and fifty years later the company he named Osprey is sold for hundreds of millions to a household-products conglomerate. Travis Rosbach puts a double-walled steel bottle on a Bend sidewalk in 2008 and is out of the company within four years, never having built a factory. Mike Radenbaugh builds an electric bicycle in a woodshed because the road to school is long, raises three hundred twenty-nine million dollars, and watches the name sold at auction for thirteen. Three objects, three practitioners, and one question: what happens to a business built on knowing the customer when the customer stops being the founder. Covers Mike Pfotenhauer, Travis Rosbach, Mike Radenbaugh, Osprey, Hydro Flask, and Rad Power Bikes.

Listen

  1. Part 01

    3:03:55

  2. Part 02

    4:11:29

  3. Part 03

    3:17:48

  4. Part 04

    3:19:31

Books in this series

  1. THE THING HE ALREADY DID Book 1

    4 parts · 14 h 38 min

  2. THE THING HE ALREADY DID Book 2

    4 parts · 13 h 21 min

  3. THE THING HE ALREADY DID Book 3

    4 parts · 14 h 38 min

  4. THE THING HE ALREADY DID Book 4

    4 parts · 13 h 53 min

  5. THE THING HE ALREADY DID Book 5

    4 parts · 14 h 41 min

  6. THE THING HE ALREADY DID Book 6

    4 parts · 13 h 6 min