THE THING HE ALREADY DID Book 5
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Birmingham and Los Angeles, 2009 to 2025. Cassey Ho films a Pilates class for students she is leaving behind and finds an audience she never went looking for; Ben Francis, a teenager delivering pizzas in the English Midlands, buys a sewing machine and a screen printer and cuts weightlifting vests on his parents' floor. Neither has a factory, a buyer, a showroom or a wholesale account. What they have is a gym membership, a camera and a feed, and the same discovery arrives from both ends: an audience assembled for free will buy a garment, and a garment sold that way needs no shop at all. One of them ends up running a company valued in the billions. The other keeps the audience and refuses to sell it. Covers Cassey Ho, Ben Francis, Gymshark, Blogilates, and POPFLEX.
Listen
Part 01
3:43:06
Part 02
3:22:04
Part 03
3:33:06
Part 04
4:02:34
Books in this series
- THE THING HE ALREADY DID Book 1
4 parts · 14 h 38 min
- THE THING HE ALREADY DID Book 2
4 parts · 13 h 21 min
- THE THING HE ALREADY DID Book 3
4 parts · 14 h 38 min
- THE THING HE ALREADY DID Book 4
4 parts · 13 h 53 min
- THE THING HE ALREADY DID Book 5
4 parts · 14 h 41 min
- THE THING HE ALREADY DID Book 6
4 parts · 13 h 6 min