NO ONE IN BETWEEN Book 1
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America and Sweden, 1872 to 1988. A farmer who buys on credit from the only store within a day's drive pays whatever the storekeeper writes in the book. Then a single printed sheet arrives from Chicago with a price on it, and the argument begins: who deserves the margin, the man who makes the thing or the man who stands between. Claude Hopkins learns to count what advertising returns and turns selling into arithmetic. Ingvar Kamprad, at seventeen, sends a mail-order sheet out of a Smaland farmhouse and finds the furniture trade waiting to strangle him. Mel and Patricia Ziegler draw a catalog by hand in Mill Valley and discover that a shop made of paper can be sold, and then closed. Covers Aaron Montgomery Ward, Richard Sears, Claude Hopkins, Ingvar Kamprad, Mel Ziegler, and Patricia Ziegler.
Listen
Part 01
4:25:59
Part 02
3:57:10
Part 03
4:34:15
Part 04
4:23:11
Books in this series
- NO ONE IN BETWEEN Book 1
4 parts · 17 h 21 min
- NO ONE IN BETWEEN Book 2
4 parts · 12 h 36 min
- NO ONE IN BETWEEN Book 3
4 parts · 17 h 42 min
- NO ONE IN BETWEEN Book 4
4 parts · 15 h 55 min
- NO ONE IN BETWEEN Book 5
4 parts · 14 h 56 min
- NO ONE IN BETWEEN Book 6
4 parts · 16 h 41 min