THE CLOSE
Follow the podcast Immersive Business 01 in your app:
THE CLOSE Book 1
4 parts · 16 h 43 min
California and Illinois, 1948 to 1961. Two brothers in San Bernardino rebuilt a drive-in into a machine that sold a fifteen-cent hamburger in twenty seconds, and then let anyone who asked come and look at it.
THE CLOSE Book 2
4 parts · 16 h 23 min
America, 1889 to 1968. Two sellers solved the same problem from opposite ends of the country and forty years apart: how to make a stranger accept something for nothing and then feel that he owed you.
THE CLOSE Book 3
4 parts · 16 h 38 min
California, 1977 to 1993. Three men with a few thousand dollars set out to build a database nobody had shipped, and the first thing they sold was a version number that skipped version one.
THE CLOSE Book 4
4 parts · 12 h 41 min
New York and Salzburg, 1835 to 2012. Two sellers a century and a half apart solved the same problem by refusing to charge for the thing people came for.
THE CLOSE Book 5
4 parts · 14 h 40 min
New York and California, 1968 to 2007. Two men learned that a presentation is not a description of a business but a piece of its capital structure.
THE CLOSE Book 6
4 parts · 12 h 18 min
America, 1886 to 2022. Three men sat on the wrong side of a table on purpose. Billy Durant, twenty-four, rode in a two-wheeled road cart at Flint, Michigan, bought the patent, and sold a year's production before any factory existed to build it.