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Cover of THE CLOSE Book 1

THE CLOSE Book 1

By Vernon Ashbee · 4 parts · 16 h 43 min · English

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California and Illinois, 1948 to 1961. Two brothers in San Bernardino rebuilt a drive-in into a machine that sold a fifteen-cent hamburger in twenty seconds, and then let anyone who asked come and look at it. A fifty-two-year-old milkshake machine agent named Ray Kroc came and looked, and what he did next was not invention. It was a sale, and then several hundred more: a franchise priced at nine hundred fifty dollars, sold one store at a time, to a man who would have to stand behind the counter himself. This is a reconstruction of those rooms — the approach, the objection, the terms, the signature, and the six years in which the thing Kroc was actually selling turned out to be something else entirely. Covers Ray Kroc, Richard McDonald, Maurice McDonald, and McDonald's.

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  1. Part 01

    4:04:53

  2. Part 02

    4:04:56

  3. Part 03

    4:14:57

  4. Part 04

    4:18:35

Books in this series

  1. THE CLOSE Book 1

    4 parts · 16 h 43 min

  2. THE CLOSE Book 2

    4 parts · 16 h 23 min

  3. THE CLOSE Book 3

    4 parts · 16 h 38 min

  4. THE CLOSE Book 4

    4 parts · 12 h 41 min

  5. THE CLOSE Book 5

    4 parts · 14 h 40 min

  6. THE CLOSE Book 6

    4 parts · 12 h 18 min