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Cover of THE CLOSE Book 4

THE CLOSE Book 4

By Vernon Ashbee · 4 parts · 12 h 41 min · English

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New York and Salzburg, 1835 to 2012. Two sellers a century and a half apart solved the same problem by refusing to charge for the thing people came for. Phineas Taylor Barnum hired a bad band to play free on a Broadway balcony so that passersby would pay a quarter to get away from it, and spent forty years building free spectacle — parades, flags, an elephant on a bridge — with a paid ticket fixed to its back. Dietrich Mateschitz put a Thai tonic in a slim silver can, priced it above every drink on the shelf, and gave it away by the pallet. This is a reconstruction of those transactions: what was handed over, what it cost, who carried it, and what was actually being bought. Covers Phineas Taylor Barnum, Dietrich Mateschitz, and Red Bull GmbH.

Listen

  1. Part 01

    3:00:29

  2. Part 02

    2:43:14

  3. Part 03

    3:23:00

  4. Part 04

    3:34:37

Books in this series

  1. THE CLOSE Book 1

    4 parts · 16 h 43 min

  2. THE CLOSE Book 2

    4 parts · 16 h 23 min

  3. THE CLOSE Book 3

    4 parts · 16 h 38 min

  4. THE CLOSE Book 4

    4 parts · 12 h 41 min

  5. THE CLOSE Book 5

    4 parts · 14 h 40 min

  6. THE CLOSE Book 6

    4 parts · 12 h 18 min