THE DRAWN OBJECT
Follow the podcast Immersive Business 06 in your app:
THE DRAWN OBJECT Book 1
4 parts · 15 h 5 min
Cupertino, 1992 to 2019. A twenty-five-year-old British industrial designer joins a failing computer company on the strength of a consultancy contract and leaves it twenty-seven years later as the most powerful designer any corporation has ever employed.
THE DRAWN OBJECT Book 2
4 parts · 16 h 58 min
Britain, the United States and Japan, 1974 to 2002. James Dyson builds a vacuum cleaner that needs no bag and then spends a decade trying to sell the design to an industry that earns more from the bags than from the machines. The patent he filed is assigned to a company that removes him.
THE DRAWN OBJECT Book 3
4 parts · 14 h 19 min
Peterborough, Manchester, Derby, Burbank: 1878 to 1975. Henry Royce learned to draw in a railway works and spent fifty years insisting that a machine is decided on paper before it is decided anywhere else.
THE DRAWN OBJECT Book 4
4 parts · 14 h 37 min
Milan, Molsheim and Ängelholm, 1880 to 2024. Ettore Bugatti grew up in a house where furniture was sculpture and his brother modeled elephants from life, and he built engines the same way: polished inside, engine-turned outside, the front axle forged hollow so the springs could pass through it.
THE DRAWN OBJECT Book 5
4 parts · 15 h 53 min
Paris, Getaria and Granville, 1910 to 1972. Three people cut cloth for the same body and could not agree what the body was. Gabrielle Chanel takes the structure out and asks the garment to permit movement. Christian Dior puts the structure back, inside, and builds a shape the body underneath does not have.
THE DRAWN OBJECT Book 6
4 parts · 13 h 27 min
Deutsch-Wagram, the Bronx and Maryland, 1963 to 1997. A curtain-rod manufacturer who had never made a pistol reads an army specification and decides the frame should be plastic. A necktie salesman decides a shirt is a world rather than a garment, and will not narrow a tie for the store that wants to carry it.