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Cover of THE DRAWN OBJECT Book 1

THE DRAWN OBJECT Book 1

By Fenella Brightwood · 4 parts · 15 h 5 min · English

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Cupertino, 1992 to 2019. A twenty-five-year-old British industrial designer joins a failing computer company on the strength of a consultancy contract and leaves it twenty-seven years later as the most powerful designer any corporation has ever employed. In between, one small studio wins the argument designers almost always lose: the drawing stops being a proposal that engineering prices and starts being a specification engineering must meet. The instrument of that victory is a manufacturing process invented to make a single part — a laptop enclosure cut from a solid block of aluminum — and the thousands of machines bought to cut it. What the company gained is visible in everything it shipped. What it cost is the last third. Covers Jonathan Ive, Steve Jobs, Apple, and Apple's Industrial Design Group.

Listen

  1. Part 01

    3:43:31

  2. Part 02

    3:57:09

  3. Part 03

    3:24:28

  4. Part 04

    4:00:08

Books in this series

  1. THE DRAWN OBJECT Book 1

    4 parts · 15 h 5 min

  2. THE DRAWN OBJECT Book 2

    4 parts · 16 h 58 min

  3. THE DRAWN OBJECT Book 3

    4 parts · 14 h 19 min

  4. THE DRAWN OBJECT Book 4

    4 parts · 14 h 37 min

  5. THE DRAWN OBJECT Book 5

    4 parts · 15 h 53 min

  6. THE DRAWN OBJECT Book 6

    4 parts · 13 h 27 min