THE GROUND UNDER THE BUSINESS
Follow the podcast Immersive Business 01 in your app:
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THE GROUND UNDER THE BUSINESS Book 1
4 parts · 16 h 45 min
Chicago and the American office market, 1941 to 2007. Sam Zell is born to Polish refugees who got out in 1939, learns in Ann Arbor that a building is a stream of rents attached to a piece of paper, and spends forty years buying property from people who had to sell.
THE GROUND UNDER THE BUSINESS Book 2
4 parts · 15 h 30 min
Southern California and Illinois, 1937 to 1968. Two brothers in San Bernardino strip a drive-in down to nine items and a kitchen that runs like a press line. A fifty-two-year-old milkshake-machine salesman from Chicago sells their system to other men and discovers that selling it does not pay.
THE GROUND UNDER THE BUSINESS Book 3
4 parts · 14 h 2 min
Central Florida, the Las Vegas Strip and a Charlotte County cattle range, 1955 to 2022. Three buyers want a great deal of land and know that saying so out loud will cost them the price.
THE GROUND UNDER THE BUSINESS Book 4
4 parts · 19 h 0 min
New Bedford, Wall Street, Chicago and New York, 1834 to 2008. Three American fortunes are kept in the same instrument and almost nobody notices, because a mortgage is not a building and does not photograph. Hetty Green lends whaling money against other people's land and takes the land when the interest stops.
THE GROUND UNDER THE BUSINESS Book 5
4 parts · 15 h 29 min
New York, Seattle and the American residential brokerage, 1973 to 2026.
THE GROUND UNDER THE BUSINESS Book 6
4 parts · 16 h 35 min
Ottawa, Cincinnati, Manhattan and the college towns, 1949 to 2024. Four businesses are built on the same piece of paper, signed from the side that pays.