THE GROUND UNDER THE BUSINESS Book 6
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Ottawa, Cincinnati, Manhattan and the college towns, 1949 to 2024. Four businesses are built on the same piece of paper, signed from the side that pays. Robert Campeau, a Canadian builder who understood ground better than merchandise, borrows billions against two American department store chains and finds out what a retailer's rent obligations are worth when sales stop. Miguel McKelvey and Adam Neumann sign fifteen-year leases and sell the space by the month. Ben Weprin declines to be a tenant at all and buys the buildings. Alex Lofton tries to move a schoolteacher from one side of the paper to the other. Then the accounting rule changes, the lease comes out of the footnotes, and every business in the country has to show the ground it was standing on. Covers Robert Campeau, Miguel McKelvey, Adam Neumann, Ben Weprin, Alex Lofton, WeWork, Allied Stores, and Federated Department Stores.
Listen
Part 01
4:05:29
Part 02
4:03:29
Part 03
3:59:40
Part 04
4:26:48
Books in this series
- THE GROUND UNDER THE BUSINESS Book 1
4 parts · 16 h 45 min
- THE GROUND UNDER THE BUSINESS Book 2
4 parts · 15 h 30 min
- THE GROUND UNDER THE BUSINESS Book 3
4 parts · 14 h 2 min
- THE GROUND UNDER THE BUSINESS Book 4
4 parts · 19 h 0 min
- THE GROUND UNDER THE BUSINESS Book 5
4 parts · 15 h 29 min
- THE GROUND UNDER THE BUSINESS Book 6
4 parts · 16 h 35 min