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Cover of THE GROUND UNDER THE BUSINESS Book 2

THE GROUND UNDER THE BUSINESS Book 2

By Rosaline Kitteridge · 4 parts · 15 h 30 min · English

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Southern California and Illinois, 1937 to 1968. Two brothers in San Bernardino strip a drive-in down to nine items and a kitchen that runs like a press line. A fifty-two-year-old milkshake-machine salesman from Chicago sells their system to other men and discovers that selling it does not pay. Then a former Tastee-Freez finance man works out what the contract is actually for: not the hamburger, not the equipment, not the name, but the dirt under the parking lot, leased in and subleased out at a spread, with the franchisee's own sales guaranteeing the rent. The company that results is a property company with a griddle attached, and the sentence that says so was said out loud, by the man who built it, to an audience that wrote it down. Covers Richard McDonald, Maurice McDonald, Ray Kroc, Harry J. Sonneborn, McDonald's, and Franchise Realty Corporation.

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  1. Part 01

    4:02:03

  2. Part 02

    3:49:22

  3. Part 03

    4:03:04

  4. Part 04

    3:35:59

Books in this series

  1. THE GROUND UNDER THE BUSINESS Book 1

    4 parts · 16 h 45 min

  2. THE GROUND UNDER THE BUSINESS Book 2

    4 parts · 15 h 30 min

  3. THE GROUND UNDER THE BUSINESS Book 3

    4 parts · 14 h 2 min

  4. THE GROUND UNDER THE BUSINESS Book 4

    4 parts · 19 h 0 min

  5. THE GROUND UNDER THE BUSINESS Book 5

    4 parts · 15 h 29 min

  6. THE GROUND UNDER THE BUSINESS Book 6

    4 parts · 16 h 35 min