THE LAST AND THE SOLE
Follow the podcast Immersive Business 01 in your app:
Follow the podcast Immersive Business 02 in your app:
Follow the podcast Immersive Business 03 in your app:
THE LAST AND THE SOLE Book 1
4 parts · 14 h 38 min
Upper Franconia, 1900 to 1978. Two brothers begin making sports shoes in their mother's washhouse in a small Bavarian town that already lived by leather, and build a firm that shoes the fastest men in the world. Then, in 1948, they divide it.
THE LAST AND THE SOLE Book 2
4 parts · 14 h 31 min
Eugene, Oregon, 1911 to 1999. A track coach who was never much of a runner takes over a program in a wet valley town and decides that the thing limiting his athletes is not their training but what is under their feet.
THE LAST AND THE SOLE Book 3
4 parts · 15 h 7 min
Portland and Kobe, 1962 to 1974. A Stanford business student writes a term paper arguing that Japanese running shoes could do to the Germans what Japanese cameras did to the Germans, then flies to Japan and tells a company in Kobe that he represents an importer that does not exist.
THE LAST AND THE SOLE Book 4
4 parts · 14 h 17 min
Oregon and the world, 1971 to 1999. A Portland importer loses its Japanese supplier, invents a brand name in a week, buys a logo for thirty-five dollars, and spends the next three decades discovering that the profitable part of a running shoe is not the shoe.
THE LAST AND THE SOLE Book 5
4 parts · 14 h 30 min
Anaheim, California, 1966. Paul Van Doren, a factory man out of the Boston rubber trade, opens a shoe store with nothing in it: no stock on the shelves, no change in the register, and a plant behind the counter that can cut a canvas upper in the morning and hand it over in the afternoon.
THE LAST AND THE SOLE Book 6
4 parts · 16 h 16 min
London, 1996 to 2017. An accessories editor at British Vogue is let go, and with her father's money she puts her name beside a Hackney shoemaker's on a company that sells a four-inch heel to women who buy their own. The name on the box is his.