THE FLOOR
Follow the podcast Immersive Business 03 in your app:
Follow the podcast Immersive Business 04 in your app:
THE FLOOR Book 1
4 parts · 15 h 31 min
Northwest Arkansas, 1945 to 1992. A former J.C. Penney trainee buys a failing variety store in Newport, Arkansas, loses its lease five years later, and starts again on a square in Bentonville.
THE FLOOR Book 2
4 parts · 14 h 8 min
San Diego, 1954 to 1994. A lawyer with no retail experience opens a store in a leased building for federal employees who pay two dollars to be allowed in, and discovers that the fee is the product.
THE FLOOR Book 3
4 parts · 14 h 24 min
Småland to Älmhult to the world, 1926 to 2018. Ingvar Kamprad registers a trading firm at seventeen under a name built from his initials and two places on a map, sells pen nibs and stockings by mail, and by 1951 is selling furniture out of a printed book.
THE FLOOR Book 4
4 parts · 14 h 35 min
Omaha, Nebraska, across a century. A woman born in a Jewish village near Minsk arrives in America in 1917 with no English, no schooling and no money, and in 1937 opens a furniture store in a basement with five hundred dollars.
THE FLOOR Book 5
4 parts · 16 h 15 min
Los Angeles and Austin, across sixty years. A Stanford MBA running a failing chain of convenience stores against 7-Eleven decides that the way out is to stock less, and in 1967 opens a store in Pasadena that carries a few thousand items where a supermarket carries fifty thousand.
THE FLOOR Book 6
4 parts · 15 h 9 min
A Coruña, Atlanta, Winona, Prineville, Isla Vista, Kansas City and Cincinnati, 1952 to 2001. Six merchants shorten the distance between a decision and the thing a customer can put a hand on.