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Cover of THE FLOOR Book 2

THE FLOOR Book 2

By Delia Marchetti · 4 parts · 14 h 8 min · English

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San Diego, 1954 to 1994. A lawyer with no retail experience opens a store in a leased building for federal employees who pay two dollars to be allowed in, and discovers that the fee is the product. Sol Price spends forty years removing things — carpet, shelving, bags, advertising, salesmen, the free run of the door — until what is left is a concrete box with a ceiling on markup written into it. He builds it twice, loses the first one to the man he sold half of it to, and sells the second to a company founded by his own former stock boy. The argument he leaves behind is that a merchant's restraint cannot be trusted, so it must be built into the walls. Covers Sol Price, Jim Sinegal, FedMart, Price Club, and Costco.

Listen

  1. Part 01

    3:35:37

  2. Part 02

    3:49:19

  3. Part 03

    3:15:37

  4. Part 04

    3:27:12

Books in this series

  1. THE FLOOR Book 1

    4 parts · 15 h 31 min

  2. THE FLOOR Book 2

    4 parts · 14 h 8 min

  3. THE FLOOR Book 3

    4 parts · 14 h 24 min

  4. THE FLOOR Book 4

    4 parts · 14 h 35 min

  5. THE FLOOR Book 5

    4 parts · 16 h 15 min

  6. THE FLOOR Book 6

    4 parts · 15 h 9 min