THE FLOOR Book 3
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Småland to Älmhult to the world, 1926 to 2018. Ingvar Kamprad registers a trading firm at seventeen under a name built from his initials and two places on a map, sells pen nibs and stockings by mail, and by 1951 is selling furniture out of a printed book. The Swedish furniture trade tries to shut him down and instead teaches him to buy in Poland and make his own. A table has its legs taken off to fit in a car, and the whole business reorganizes around the box. Here are a store walked in one direction, a product finished by the person who bought it, and a founder whose politics at nineteen he spent the rest of his life answering for. Covers Ingvar Kamprad and IKEA.
Listen
Part 01
3:17:00
Part 02
3:31:22
Part 03
4:03:06
Part 04
3:32:31
Books in this series
- THE FLOOR Book 1
4 parts · 15 h 31 min
- THE FLOOR Book 2
4 parts · 14 h 8 min
- THE FLOOR Book 3
4 parts · 14 h 24 min
- THE FLOOR Book 4
4 parts · 14 h 35 min
- THE FLOOR Book 5
4 parts · 16 h 15 min
- THE FLOOR Book 6
4 parts · 15 h 9 min