THE RESEARCH DEPARTMENT
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THE RESEARCH DEPARTMENT Book 1
4 parts · 12 h 42 min
Michigan and Chicago, 1866 to 1932. A boy carries handbills to sixty-five houses for two dollars a round, undercut by boys who will do it for a dollar fifty, and asks the advertisers to compare the results.
THE RESEARCH DEPARTMENT Book 2
4 parts · 13 h 40 min
Chicago and New York, 1898 to 1952. Albert Lasker arrives at Lord and Thomas at ten dollars a week, inside a business that is not yet a profession and does not yet know what it sells.
THE RESEARCH DEPARTMENT Book 3
4 parts · 15 h 45 min
Britain and the United States, 1911 to 1958. A bankrupt stockbroker's son fails at Oxford, cooks in Paris, and spends three winters selling cast-iron cookers at the back doors of Scottish houses.
THE RESEARCH DEPARTMENT Book 4
4 parts · 18 h 12 min
New York and London, 1955 to 1999. David Ogilvy had a small agency with a loud reputation and then, very quickly, a large one. Hathaway, Rolls-Royce, Dove and Shell made him the most quoted man in his trade; a book he wrote in 1963 made him the most read.
THE RESEARCH DEPARTMENT Book 5
4 parts · 16 h 41 min
Vienna, New York and Guatemala, 1891 to 1995. A grain broker's son with a Cornell agriculture degree talks his way into press work for a touring ballet and a venereal-disease play, spends the war writing for a government propaganda bureau, and comes home with a phrase for what he does: counsel on public relations.
THE RESEARCH DEPARTMENT Book 6
4 parts · 13 h 45 min
Connecticut and New York, 1810 to 1891. A storekeeper's son buys the right to exhibit an enslaved woman advertised as George Washington's nurse, sells tickets to her autopsy, and spends the next fifty-five years learning what a crowd will pay to see.