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Cover of THE RESEARCH DEPARTMENT Book 2

THE RESEARCH DEPARTMENT Book 2

By Lydia Farthingale · 4 parts · 13 h 40 min · English

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Chicago and New York, 1898 to 1952. Albert Lasker arrives at Lord and Thomas at ten dollars a week, inside a business that is not yet a profession and does not yet know what it sells. In forty-four years he makes it the largest agency in the world, invents the copy department, buys the best writer in America, sells oranges as juice, cigarettes to women, and a president to the country. The whole apparatus runs on a number nobody in the trade set out to choose: fifteen percent of what the client spends, a wholesale discount inherited from the men who once worked for the newspapers, fixed by committee in 1918 and defended for seventy years. Covers Albert Lasker and Lord and Thomas.

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  1. Part 01

    3:45:17

  2. Part 02

    2:56:13

  3. Part 03

    3:41:12

  4. Part 04

    3:16:55

Books in this series

  1. THE RESEARCH DEPARTMENT Book 1

    4 parts · 12 h 42 min

  2. THE RESEARCH DEPARTMENT Book 2

    4 parts · 13 h 40 min

  3. THE RESEARCH DEPARTMENT Book 3

    4 parts · 15 h 45 min

  4. THE RESEARCH DEPARTMENT Book 4

    4 parts · 18 h 12 min

  5. THE RESEARCH DEPARTMENT Book 5

    4 parts · 16 h 41 min

  6. THE RESEARCH DEPARTMENT Book 6

    4 parts · 13 h 45 min