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Cover of THE RESEARCH DEPARTMENT Book 5

THE RESEARCH DEPARTMENT Book 5

By Lydia Farthingale · 4 parts · 16 h 41 min · English

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Vienna, New York and Guatemala, 1891 to 1995. A grain broker's son with a Cornell agriculture degree talks his way into press work for a touring ballet and a venereal-disease play, spends the war writing for a government propaganda bureau, and comes home with a phrase for what he does: counsel on public relations. Over seventy years he sells cigarettes to women as emancipation, electric light as a jubilee, bacon as a doctor's advice, and a Central American fruit company's quarrel with a land-reform law as a communist emergency. He called the method the engineering of consent and he published the instructions. The campaigns are documented. The claim that the engineering worked as described rests almost entirely on the papers of the man who filed them. Covers Edward L. Bernays, Doris E. Fleischman, United Fruit Company, and Guatemalan government.

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  1. Part 01

    4:11:11

  2. Part 02

    4:32:17

  3. Part 03

    3:49:07

  4. Part 04

    4:08:25

Books in this series

  1. THE RESEARCH DEPARTMENT Book 1

    4 parts · 12 h 42 min

  2. THE RESEARCH DEPARTMENT Book 2

    4 parts · 13 h 40 min

  3. THE RESEARCH DEPARTMENT Book 3

    4 parts · 15 h 45 min

  4. THE RESEARCH DEPARTMENT Book 4

    4 parts · 18 h 12 min

  5. THE RESEARCH DEPARTMENT Book 5

    4 parts · 16 h 41 min

  6. THE RESEARCH DEPARTMENT Book 6

    4 parts · 13 h 45 min