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Cover of THE RESEARCH DEPARTMENT Book 4

THE RESEARCH DEPARTMENT Book 4

By Lydia Farthingale · 4 parts · 18 h 12 min · English

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New York and London, 1955 to 1999. David Ogilvy had a small agency with a loud reputation and then, very quickly, a large one. Hathaway, Rolls-Royce, Dove and Shell made him the most quoted man in his trade; a book he wrote in 1963 made him the most read. What he sold clients was research — the tested headline, the counted coupon, the readership score — and what he sold the world was a set of rules. The agency merged, listed, spread to forty countries and was taken in a hostile bid in 1989 for eight hundred and sixty-four million dollars. Here is what the rules were for, who wrote the famous lines, and what happened to a written culture once the man who wrote it had gone. Covers David Ogilvy and Ogilvy & Mather.

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  1. Part 01

    4:31:41

  2. Part 02

    4:38:41

  3. Part 03

    4:43:29

  4. Part 04

    4:17:47

Books in this series

  1. THE RESEARCH DEPARTMENT Book 1

    4 parts · 12 h 42 min

  2. THE RESEARCH DEPARTMENT Book 2

    4 parts · 13 h 40 min

  3. THE RESEARCH DEPARTMENT Book 3

    4 parts · 15 h 45 min

  4. THE RESEARCH DEPARTMENT Book 4

    4 parts · 18 h 12 min

  5. THE RESEARCH DEPARTMENT Book 5

    4 parts · 16 h 41 min

  6. THE RESEARCH DEPARTMENT Book 6

    4 parts · 13 h 45 min