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Cover of THE SUGAR TRADE Book 3

THE SUGAR TRADE Book 3

By Clemency Auberon · 4 parts · 14 h 12 min · English

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New York and Logan, Utah, 2006 to 2025. Three confectioners discover the same defense in a category that has no patents and no switching costs: make less than people want, and make the wanting visible. Christina Tosi builds a bakery out of the leftovers of a restaurant group and names a pie after an addiction. Dominique Ansel fries a croissant, limits it to two per person, and watches a line form at four in the morning that does not stop for a year. Jason McGowan and Sawyer Hemsley put four cookie flavors on a rotating weekly menu and franchise the rotation across a thousand storefronts. What none of them can finally control is the resale market, the copycat, or the number the press prints on their behalf. Covers Christina Tosi, Dominique Ansel, Jason McGowan, Sawyer Hemsley, Milk Bar, Dominique Ansel Bakery, and Crumbl.

Listen

  1. Part 01

    3:51:20

  2. Part 02

    3:14:11

  3. Part 03

    3:21:42

  4. Part 04

    3:44:54

Books in this series

  1. THE SUGAR TRADE Book 1

    4 parts · 12 h 21 min

  2. THE SUGAR TRADE Book 2

    4 parts · 15 h 42 min

  3. THE SUGAR TRADE Book 3

    4 parts · 14 h 12 min

  4. THE SUGAR TRADE Book 4

    4 parts · 14 h 31 min

  5. THE SUGAR TRADE Book 5

    4 parts · 16 h 2 min

  6. THE SUGAR TRADE Book 6

    4 parts · 15 h 18 min