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Cover of THE COVER AND THE MARGIN Book 2

THE COVER AND THE MARGIN Book 2

By Solange Thivierge · 4 parts · 14 h 19 min · English

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California, Massachusetts and Louisiana, 1948 to 2024. Two brothers chalked a kitchen full-size on a tennis court and rebuilt cooking as an assembly line with no cooks in it. A milkshake salesman turned that line into a specification and spent twenty years proving that the hard part was not the hamburger but the potato. Harry Snyder, opening the same autumn forty miles west, answered the same arithmetic by refusing every device that made it scalable. William Rosenberg sold the method itself and wrote the rules of the industry that grew from it. Todd Graves, fifty years later, built a company on four items and a sauce. This is the history of consistency treated as a manufacturing problem, and of what the solution cost. Covers Richard McDonald, Maurice McDonald, Harry Snyder, William Rosenberg, Ray Kroc, Todd Graves, and Dunkin' Donuts.

Listen

  1. Part 01

    3:27:12

  2. Part 02

    3:46:01

  3. Part 03

    3:45:55

  4. Part 04

    3:19:54

Books in this series

  1. THE COVER AND THE MARGIN Book 1

    4 parts · 16 h 6 min

  2. THE COVER AND THE MARGIN Book 2

    4 parts · 14 h 19 min

  3. THE COVER AND THE MARGIN Book 3

    4 parts · 17 h 3 min

  4. THE COVER AND THE MARGIN Book 4

    4 parts · 17 h 10 min

  5. THE COVER AND THE MARGIN Book 5

    4 parts · 15 h 59 min

  6. THE COVER AND THE MARGIN Book 6

    4 parts · 13 h 29 min