THE COVER AND THE MARGIN Book 5
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Denver, Washington, Rockville, Garland and East Hollywood, 1986 to 2025. A classically trained cook opened a burrito counter to finance a real restaurant and instead built a machine that could turn a customer into a production manager. Three Georgetown seniors put a salad through the same line. Three sons of Greek immigrants took a full-service mezze room and cut it down until it fit behind glass. A Toledo pizza operator invented a chicken wing chain by accident, and four men from the Armenian community in Los Angeles started one in a parking lot with nine hundred dollars. This is the history of a format whose arithmetic is public, auditable, and much harder than it looks. Covers Steve Ells and Chipotle.
Listen
Part 01
4:12:13
Part 02
3:56:54
Part 03
4:25:38
Part 04
3:24:17
Books in this series
- THE COVER AND THE MARGIN Book 1
4 parts · 16 h 6 min
- THE COVER AND THE MARGIN Book 2
4 parts · 14 h 19 min
- THE COVER AND THE MARGIN Book 3
4 parts · 17 h 3 min
- THE COVER AND THE MARGIN Book 4
4 parts · 17 h 10 min
- THE COVER AND THE MARGIN Book 5
4 parts · 15 h 59 min
- THE COVER AND THE MARGIN Book 6
4 parts · 13 h 29 min